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 OTHER PORSCHE WORK

I worked on Porsche for 8 years. I made a lot of one-off stuff I like. This is that work.

CAYENNE MODEL WALL

With room for five passengers, we strategically positioned the Cayenne as "The world’s most shareable sports car.”
To launch it, we shared it with hundreds.

[video]

YOU DON’T HAVE TO GET IT TO LOVE IT

Endurance racing is confusing.
After years of trying to explain it, we finally embraced the hard-to-understand, cool-to-watch nature of the sport.

[video]

THE PORSCHE BUG HELMET ®

Porsche windshields have killed A LOT of bugs. We thought we should do something about it. So we tasked some of the world’s greatest engineers with creating a to-scale bug helmet. To save them. For real. Sort of. We launched it on April 1st.

[video + stills]

THE MACAN
Sure, it’s practical. But it’s still a Porsche …

[video + stills]

CAYENNE FAMILY STICKER

A race-bred sports car. For the family.
I still see them on the back of Cayennes on the road. And for some reason, once, on a Mercedes.

[stills]


PORSCHE DRIVEN BY DREAMS

In 2020, “Driven by dreams” became the new global brand campaign for Porsche.
We brought it to life with dreamy animated films about the company’s origin story.
And then, we put it in the hand’s of artists to help realize their dreams.

A beautiful, highly-crafted, and not-overly-conceptual campaign.

[video + stills]